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Article
Publication date: 10 February 2022

Carlos Tam, Maria Barroso and Frederico Cruz-Jesus

Low-cost carriers’ (LCC) worldwide market share is gaining momentum. This paper aims to propose using the expectation confirmation model (ECM) combined with brand awareness and…

Abstract

Purpose

Low-cost carriers’ (LCC) worldwide market share is gaining momentum. This paper aims to propose using the expectation confirmation model (ECM) combined with brand awareness and image, website quality and visual appeal to evaluate the continuance use intention of low-cost airlines (LCA) websites.

Design/methodology/approach

The empirical approach was based on an online survey of 272 individuals collected in Portugal. The data were analyzed using structural equation modeling.

Findings

Brand awareness, brand image and satisfaction are the variables that best explain continuance intention. The leftover constructs can empirically explain ECM.

Originality/value

This study seeks to understand the significance of brand awareness and image, website quality and visual appeal in LCA websites’ confirmation and continuance use intention. Understanding the influence on confirmation and long-term viability, strategies based on these conclusions are proposed for LCC companies to better promote consumers’ continuance use intention.

了解用户在线购买廉价航空航班持续意愿的决定因素

研究目的

低成本航空公司 (LCC) 的全球市场份额正在增长。 本文提出使用期望确认模型(ECM)结合品牌知名度和形象、网站质量和视觉吸引力来评估低成本航空公司(LCA)网站的持续使用意愿。

设计/方法/方法

本研究的实证方法基于对在葡萄牙收集的 272 个人的在线调查。 使用结构方程模型分析数据。

研究发现

品牌知名度、品牌形象和满意度是最能解释持续意向的变量。 剩余的结构可以实证地来解释 ECM。

研究原创性/价值

本研究旨在了解品牌知名度和形象、网站质量和视觉吸引力在 LCA 网站确认和持续使用意图中的重要性。 了解对确认和长期生存能力的影响, 基于这些结论为 LCC 公司提出策略, 以更好地促进消费者的持续使用意愿。

Article
Publication date: 2 October 2017

Carlos Tam and Tiago Oliveira

Most empirical studies of m-banking seek to understand the factors and motivations that influence the adoption or behaviour intention. The purpose of this paper is to focus on…

4920

Abstract

Purpose

Most empirical studies of m-banking seek to understand the factors and motivations that influence the adoption or behaviour intention. The purpose of this paper is to focus on analysing and synthesising existing studies and make recommendations to researchers and practitioners.

Design/methodology/approach

Few papers focus on the m-banking use and individual performance, but on the determinants of adoption measures, instead. This research examines 64 journal articles published between 2002 and 2016 in top journals. Following a comprehensive review of the literature, the authors propose a research agenda.

Findings

The importance of use and individual performance has long been recognised by academics and practitioners in a variety of functional disciplines. The present review indicates that the topics of m-banking adoption and behavioural intention dominate the majority of research, but finds very few studies on post-adoption. The two most significant drivers of intentions to adopt m-banking are perceived ease of use and perceived usefulness. Considering several m-banking definitions, the authors propose a new, broader definition that takes into account the technological changes that have occurred over time. m-banking is a service or product offered by financial institutions that makes use of portable technologies.

Originality/value

This paper assembles this diverse body of knowledge into a coherent whole. The authors expect that this review will be of benefit to anyone interested in m-banking research and that it will help to stimulate further interest. In order to advance research in m-banking, future research should consider other theories uncovered in our findings.

Details

International Journal of Bank Marketing, vol. 35 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 7 August 2020

Frank Bivar Franque, Tiago Oliveira, Carlos Tam and Fernando de Oliveira Santini

This study aims to describe, synthesise and clarify the findings of published studies on individual continuance intention to use an information system (IS), considering the fact…

3405

Abstract

Purpose

This study aims to describe, synthesise and clarify the findings of published studies on individual continuance intention to use an information system (IS), considering the fact that the number of studies in the continuance intention context are growing exponentially and cover several different subjects.

Design/methodology/approach

The research uses meta- and weight analysis by taking 115 empirical studies from continuance intention to use an IS. The data are presented in different views using significant and non-significant relationships from all the studies. Furthermore, it uses hierarchical linear meta-analysis to analyse potential moderators that can influence continuance intention.

Findings

The results reveal that affective commitment, attitude, satisfaction, hedonic value and flow are the best predictors of continuance intention to use an IS. Sample size, individualism, uncertainty avoidance and long-term orientation moderate the relationship of perceived usefulness on continuance intention. Power distance, masculinity and indulgence moderate relationship satisfaction on continuance intention.

Practical implications

The results reveal that continuance intention to use an IS has been studied in different countries, with different cultures; therefore, IS providers should have diversified managing strategies, to ensure the satisfaction of users and long-term usage of their IS.

Originality/value

The study provides a systematic overview of the most relevant variables used in the literature, including a temporal analysis of the theoretical models, highlighting the evolution of the constructs and presents a moderation analysis.

Details

Internet Research, vol. 31 no. 1
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 28 October 2019

Carlos Tam, Ana Loureiro and Tiago Oliveira

While most e-commerce studies focus on the understanding of online customer behaviour, mainly adoption and purchase behaviours. The purpose of this paper is to examine the…

2854

Abstract

Purpose

While most e-commerce studies focus on the understanding of online customer behaviour, mainly adoption and purchase behaviours. The purpose of this paper is to examine the relationship between e-commerce and individual performance. The authors test the role of systems, information and service quality in e-commerce use and user satisfaction. Trust may become an important aspect for a consumer’s decision making, based on this the authors identify the effect of the role of trust on e-commerce use, user satisfaction and its impact on individual performance. This research has theoretical and managerial implications, since the protagonism of e-commerce is increasing in both academia and industry.

Design/methodology/approach

The authors apply a research model that integrates information systems success dimensions and user behaviour in the form of trust. The empirical approach was based on an online survey questionnaire of 437 individuals from Portugal.

Findings

The results reveal that overall quality and overall trust are important to explain use and user satisfaction in the context of e-commerce, which further leads to individual performance. The findings indicate that a higher level of use and user satisfaction increase individual performance.

Originality/value

The authors integrate information systems success dimensions and overall trust to understand the significance of e-commerce individual performance. The authors expect the results to enrich the understanding of the importance of considering both technological and behavioural factors to increase the success of e-commerce.

Details

Internet Research, vol. 30 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 5 June 2017

Carlos Tam and Tiago Oliveira

The purpose of this paper is to investigate the effects of Hall’s cultural dimension on the mobile banking (m-banking) individual performance in the m-banking post-adoption stage.

3061

Abstract

Purpose

The purpose of this paper is to investigate the effects of Hall’s cultural dimension on the mobile banking (m-banking) individual performance in the m-banking post-adoption stage.

Design/methodology/approach

This paper proposes using the DeLone and McLean IS success model moderated by Hall’s cross-cultural dimensions of high-low context and monochronic-polychronic time perception to evaluate the m-banking individual performance in the post-adoption stage.

Findings

The results reveal that usage and user satisfaction are important precedents of individual performance, and it also reveals the importance of the moderating effects of monochronic inclination between the usage and user satisfaction to individual performance. The system, information, and service quality affect user’s satisfaction positively.

Originality/value

While the majority of earlier research focuses on potential adopters, this study seeks to understand the significance of cultural effects on the m-banking individual performance in the post-adoption stage, as these are important to explain use and attract potential adopters of m-banking.

Details

Internet Research, vol. 27 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 6 June 2016

Carlos Tam and Tiago Oliveira

The purpose of this paper is to investigate the determinants of mobile banking (m-banking) for individual performance and whether or not there are any age or gender differences…

3476

Abstract

Purpose

The purpose of this paper is to investigate the determinants of mobile banking (m-banking) for individual performance and whether or not there are any age or gender differences.

Design/methodology/approach

The research model is based on the task-technology fit (TTF) theory, which integrates elements of task and technology characteristics, technology usage, and individual performance, while combining the age and gender subsamples. The empirical approach was based on an online survey questionnaire of 256 individuals. Partial least squares based on the multi-group analysis were used to analyse the proposed framework construct relationships.

Findings

The results reveal that TTF and usage are important precedents of individual performance. The authors find statistically significant differences in path usage to performance impact for the age subsample, and no statistically significant differences for the gender subsample.

Originality/value

The paper highlights the TTF model to understand the determinants that influence the individual performance of m-banking, and whether or not there are any age or gender differences. While most earlier research focuses on m-banking adoption, the approach diverges from the majority of the work by examining the individual performance, which has not been considered in earlier studies.

Details

International Journal of Bank Marketing, vol. 34 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 3 January 2017

Hio Hei Albert Wong

The purpose of this paper is to provide the historical and social contexts for the three protests in Macau in the Summer of 2014, while examining the popular discourse of the…

Abstract

Purpose

The purpose of this paper is to provide the historical and social contexts for the three protests in Macau in the Summer of 2014, while examining the popular discourse of the protests. These include simultaneous eruptions toward immediate issues, the political apathy of Macau residents and Castell’s model of “networked social networks.” It also discusses the competition for youth after the protests.

Design/methodology/approach

This paper first reviews the history of Macau, in particular the people’s struggle against corruption and privilege, and its little-discussed history of protest. Its innovation in communications, political structure and education development are also explained to illustrate the foundations which make possible protests against an obsolete social structure.

Findings

The author finds that the history of Macau since the nineteenth century does not lack protests, with goals ranging from protests against colonialism to national and local demands. Macau youth are now more able and willing to mobilize themselves to make demands on the administration, and activists find it necessary to pass down such experience for generations to come.

Originality/value

The paper deconstructs the traditional image of Macau’s politics, by appealing to the linkage between continuity and contemporary events, and calls for the reader’s attention toward its social activism.

Details

Asian Education and Development Studies, vol. 6 no. 1
Type: Research Article
ISSN: 2046-3162

Keywords

Content available
Article
Publication date: 13 November 2017

Tommi Laukkanen

18390

Abstract

Details

International Journal of Bank Marketing, vol. 35 no. 7
Type: Research Article
ISSN: 0265-2323

Article
Publication date: 7 April 2021

Sebastián Ramón Pérez Chacón, Jose Luis Rodriguez Vilchez, Jorge Antonio Cabrera Berrios, Carlos Arturo Raymundo Ibañez and David Santos Mauricio

Low citizen adoption rates jeopardize the success and proliferation of e-government systems. This study aims to understand how the perception of environmental sustainability (ES…

Abstract

Purpose

Low citizen adoption rates jeopardize the success and proliferation of e-government systems. This study aims to understand how the perception of environmental sustainability (ES) can influence a citizen’s intention to use e-government systems.

Design/methodology/approach

In a case study in Peru, the technology acceptance model (TAM) adoption model is extended with the construct of ES and evaluated with structural equation modeling. An 18-element, in-person survey was constructed and administered to citizens of Lima, Peru who had prior exposure to e-government systems.

Findings

The results show that citizens can be positively influenced to adopt e-government systems if they perceive that doing so will contribute to ES.

Research limitations/implications

As this was a preliminary study, further research should focus on specific, as opposed to general, e-government systems, as well as encompassing a broader cross section of the population.

Practical implications

Administrators of e-government initiatives can consider public-interest factors, alongside of the common self-interest factors, when looking to improve adoption rates of e-government systems.

Originality/value

This is the first time that TAM has been extended with the construct of ES.

Details

Transforming Government: People, Process and Policy, vol. 15 no. 4
Type: Research Article
ISSN: 1750-6166

Keywords

Article
Publication date: 7 June 2011

José Carlos Martins Rodrigues Pinho and Ana Maria Soares

The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology…

5822

Abstract

Purpose

The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology acceptance model (TAM).

Design/methodology/approach

The study applies a quantitative methodological approach by using a survey method. The data are collected from a sample of 150 university students. In order to test the proposed relationships, structural equation modelling was employed.

Findings

The results of this empirical study demonstrate that SN are relatively easy to use, as respondents quickly become skillful at using these technologies, finding them quite flexible to interact with. In terms of their attitudes, respondents find SN fun to use and enjoy using them. Perceived ease of use and perceived usefulness impact on attitude towards SN. Attitude, in turn, impacts on behavioral intention to use SN. Thus, the authors confirm the explanatory power of TAM in the adoption of SN.

Research limitations/implications

The study focuses on the parsimonious TAM model and its applicability to SN adoption. Another drawback pertains to the size of the sample.

Practical implications

A lot remains to be done to maximise the use of SN within a firm's context. For instance, a specific brand could target a specific group of users on Facebook and those potential customers who want to find detailed information about their products as services could be directed to the firm's official web site.

Originality/value

The relevance of this study is set against a lack of consistent, detailed research on the factors influencing the adoption of SNs.

Details

Journal of Research in Interactive Marketing, vol. 5 no. 2/3
Type: Research Article
ISSN: 2040-7122

Keywords

1 – 10 of 171